April 12, 2016

ShareThis Launches New Service at F8

It’s always more fun
To share with everyone
It’s always more fun
To share with everyone
If you have two
Give one to your friend
If you have three
Give one to your friend and me

“The Sharing Song” by Jack Johnson

At the F8 conference today, ShareThis was highlighted as a partner with Facebook on their launch of Instant Articles. The new service, Social A/B, from ShareThis provides publishers with the ability to automatically test article headlines and optimize for sharing.

ShareThis Announces Social A/B for Facebook’s New Publisher Product, A First-of-its-Kind Headline Testing Tool for Instant Articles

We’ve received great feedback on Social A/B from early test publishers. This tool helps their editors get immediate feedback about content that their readers care about.

I want to give a big shout out to the ShareThis team who worked hard to make this happen, including Isaac and Ben for their vision. It started with a very simple proposition, which was to sit down with our key publishers to learn how we could help them. USA TODAY’s For The Win, a publisher within the ShareThis network, was a beta tester of the Social A/B product. Matt Harvey, USA TODAY’S Senior Product Director:

“This product is the direct result of understanding our publishers and finding unique ways that ShareThis could help them achieve their goals.”

Keep on Sharing!